Case Study
Oakley
Oakley as the visual filter of urban night culture: lights, bass, shadows, speed and reflections become readable signals.
Overview
Campaign / Urban Night Culture
Concept
Oakley as the visual filter of urban night culture: lights, bass, shadows, speed and reflections become readable signals.
Output
Campaign assets, visual research, layout system and final image selection.
Oakley becomes the visual filter of urban night culture. The campaign combines street culture, rap attitude and a futuristic imaginary, turning eyewear into an object of identity and perception.
