MICOL BOCOLA

Case Study

Too Cool To Trash

A circular fashion platform for repaired, imperfect and end-of-season stock.

01

Overview

Branding / Sustainability

02

Concept

A circular fashion platform for repaired, imperfect and end-of-season stock.

03

Output

Campaign assets, visual research, layout system and final image selection.

Too Cool To Trash is the fashion equivalent of Too Good To Go: a circular platform for repaired, imperfect and end-of-season stock. The project focuses on sustainability, business model, communication and anti-greenwashing strategy.

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